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When you enrolled in the hosting package for your website, you were probably promised something similar to 99.9 percent uptime. The question is, how does one really know whether your hosting company is really delivering on that promise? While nearly everyone realizes the importance of downtime and the impact it could have on ecommerce profits, not everyone knows how to keep an eye on the uptime their hosting service is providing and how exactly to minimize downtime and profit loss due to downtime.

What That Uptime Guarantee Really Means

First things first… Let’s have a close look at that uptime guarantee your hosting provider quoted once you enrolled in hosting service. Let’s say the uptime rate promised for you was 99.9 percent. There are several things you have to know about this “guarantee”. First and foremost, this only covers unplanned downtime. If your site goes down because of planned server maintenance or upgrades, it is not covered in the 99.9 percent promise. Furthermore, in terms of collecting damages for any downtime that exceeds everything you were promised, you can only collect the actual cost of what you paid the hosting provider for that period of time.

For instance, if your hosting provider promised you 99.9 percent uptime but only provided 98.9 percent uptime, the hourly difference for the reason that uptime divided by what you pay your online host each month is the only monetary compensation you will be entitled to. No hosting provider offers to cover lost sales or other damages due to excessive downtime, which explains why it is important to utilize a website monitoring service to make sure that your online host remains on the ball in terms of keeping your site up and running.

How YOUR SITE Monitoring Service Keeps Your Hosting Provider in balance

If your hosting provider is dropping the ball, chances are they aren’t likely to inform you of it. You may or may not notice an increase in downtime unless you have website monitoring service in place to monitor exactly how much downtime your site is experiencing. Furthermore, without website monitoring service set up, you have no way of knowing if your site is experiencing performance issues in addition to downtime issues. Once you utilize the services of an excellent website monitoring service, you can be made aware of issues with downtime and performance and will be able to know what is causing the issues. If it’s indeed the service of your hosting provider that is lacking, you may simply need to upgrade your hosting plan or you may need to change hosting providers altogether.

Knowing Who to Trust

Since website downtime and performance issues will be the two biggest threats to an ecommerce business, you wish to be sure to have those two things under control. Because you cannot possibly monitor your website manually 24 hours a day, 7 days a week, 365 days a year, you have to partner with something that can. That means investing in quality website monitoring service to keep an eye on your site and make sure that your hosting provider is maintaining their end of the uptime deal. With regards to website performance issues and website downtime, you have to be the first ever to know when it happens to your site and why it really is happening. The only way you can ensure this is by implementing a website monitoring service as part of your critical business operations.