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  • Hamrick Tran posted an update 1 year, 3 months ago

    Video constitutes more than a third of most Internet content nowadays. Depending on Socialbakers, posts containing video are 135% more and more people than standard posts with text and images. A brand new ways of advertising is entering play, though. Let’s take particular notice advertising.

    Out of all marketing specialists and small business owners which have used video, 74% have confirmed this instrument’s efficiency.

    The Interactive Advertising Bureau has says the amount of money spent on digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) for the first time. That being said, the share of expenses on video content is growing exponentially.

    While pre-made videos are presently in the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is what an agent of GBKSOFT, a web- and mobile app developer company, says relating to this trend:

    Naturally that reside streaming is really a new big bet for your advertising industry.

    Statistical advantages of choosing the live video streaming channel

    – 45% in the live streaming audience is preparing to spend on live content;

    – 56% with the users watch live streams to have the latest news;

    – 70% of the audience is able to purchase concert or event attendance after watching it live;

    – Over 75% of the users already watch live video streams on Facebook;

    – The live Facebook stream of Bet on Thrones has garnered 3.5 million views together with almost 200 000 comments.

    Based on analytics, this sector posseses an even more marketing potential than pre-produced videos.

    Things to account for:

    If you’re going to build a live streaming app, the finish user should be thought about to start with. Will your app connect just two users, or can it broadcast worldwide?

    User-to-user examples: Skype, Viber.

    User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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