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Video constitutes more than a third of Internet content nowadays. Depending on Socialbakers, posts containing video are 135% lots more people than standard posts with text and pictures. A whole new way of advertising is entering play, though. Let’s take a closer look advertising online.

In the marketing specialists and small businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that the amount of money allocated to digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) initially. That being said, the share of expenses on video content is growing exponentially.

While pre-made videos are still in the limelight, their popularity might be surpassed by another hot trend: live video streaming. This is what an associate of GBKSOFT, a web- and mobile app developer company, has to say about this trend:

Of course that reside streaming can be a new big bet for your advertising industry.

Statistical benefits of using the live video streaming channel

– 45% with the live streaming audience is able to spend on live content;

– 56% from the users watch live streams to have the latest news;

– 70% in the audience is preparing to buy concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views along with almost 200 000 comments.

Based on analytics, this sector has an increased marketing potential than pre-produced videos.

Things to are the cause of:

In case you are going to build a live streaming app, the finish user might be of interest to start with. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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