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Hamrick Tran posted an update 1 year, 4 months ago
Video constitutes on the third coming from all Internet content nowadays. According to Socialbakers, posts containing video reach up to 135% lots more people than standard posts with text and pictures. A brand new way of advertising is entering play, though. Let’s take a closer look in internet marketing.
In the marketing specialists and small businesses which may have used video, 74% have confirmed this instrument’s efficiency.
The Interactive Advertising Bureau has revealed that how much money used on digital advertising (USD 72.5 billion) has recently exceeded television expenses (USD 71.3 billion) the first time. Having said that, the proportion of expenses on video submissions are growing exponentially.
While pre-made videos are still inside the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. This is exactly what an associate of GBKSOFT, a web- and mobile app developer company, says about it trend:
Needless to say that live streaming is really a new big bet to the advertising industry.
Statistical benefits of using the live video streaming channel
– 45% with the live streaming audience is able to spend on live content;
– 56% from the users watch live streams to obtain the latest news;
– 70% of the audience is ready to buy concert or event attendance after watching it live;
– Over 75% of the users already watch live video streams on Facebook;
– The live Facebook stream of Sport of Thrones has garnered 3.5 million views together with almost 200 000 comments.
According to analytics, this sector posseses an even more marketing potential than pre-produced videos.
Circumstances to are the cause of:
If you are determined to build a live streaming app, the end user should be considered to start with. Will your app connect just two users, or does it broadcast worldwide?
User-to-user examples: Skype, Viber.
User-to-audience examples: Twitch, YouTube, Facebook, Periscope.
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