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Video constitutes more than a third of all Internet content nowadays. Much like Socialbakers, posts containing video reach up to 135% lots more people than standard posts with text and images. A fresh means of advertising is entering play, though. Let’s take a closer look at it.

In the marketing specialists and small businesses which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has revealed that the money used on digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) initially. With that said, the share of expenses on video content articles are growing exponentially.

While pre-made videos are presently within the limelight, their popularity will probably be surpassed by another hot trend: live video streaming. This is exactly what an agent of GBKSOFT, a web- and mobile app developer company, has to say relating to this trend:

Needless to say that reside streaming is really a new big bet to the advertising industry.

Statistical advantages of using the live video streaming channel

– 45% of the live streaming audience is able to buy live content;

– 56% from the users watch live streams to get the latest news;

– 70% of the audience is getting ready to pay for concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.

According to analytics, this sector has an increased marketing potential than pre-produced videos.

Circumstances to take into account:

If you’re going to produce a live streaming app, the final user should be thought about first and foremost. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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