Activity

Everyone knows how frustrating it really is to wait for an internet site to load. In today?s world, users will likely switch to another similar site and take care of their needs at that site. From the business point of view, a website that’s experiencing uptime issues or has impaired performance causes financial damage. Over the past few years, it is becoming more challenging to meet up the expectations of the web users. They need an interactive site with great content, superior graphics plus some unique elements on the websites to possess a favorable impression. However, the addition of some unique elements especially may lead to the risk of something going wrong with the site or increase the page loading time. Having an otherwise good website that’s attractive to users won’t help if the website is slow, malfunctions or regularly experiences downtime. You should keep track of few metrics to know how your website is performingproperly. Just what it is advisable to monitor depends upon your business. But, below are a few general indicators that every webmaster should track every once in awhile to assess the user experience of the website visitors.

Website Uptime It is the most elementary and significant section of any website performance monitoring, its purpose is to make sure your website is online and available for users. Whenever your website is down even for some minutes, it could affect your brand reputation, customer loyalty and sales. The longer the downtime and the more often your site experiences downtime, the more serious are the negative consequences. In today?s business environment to compete you will need to achieve almost 100% uptime.

Time To First Byte (TTFB) After initiating a request to the webserver, enough time to first byte (TTFB) represents the time taken to receive the first byte of information back from the webserver. That is used to gauge the responsiveness of the site. It is also often used to check if the web site IT infrastructure has been designed properly. Page Load Time The page load time represents enough time taken to display all the content of a webpage. This metric is important because even though the TTFB is satisfactory, a visitor to your website can only interact if all the components of your page are downloaded. For a non-technical person, this metric is what they consider because the speed or responsiveness of the website. The user experience and speed of the site is determined by the speed of the page load time.

Web Traffic Traffic can be an important indicator of your online success. Unless there’s sufficient level of visitors, the business enterprise objectives or the marketing goals cannot be met. Additionally it is important to ensure that the web traffic is basically relevant to your site. Visitors who are not relevant are useless to your site and achieving your targets.

This metric is also helpful to assess just how many visitors your site can accommodate at a time. You may want to upgrade your servers every once in awhile to deal with more traffic; otherwise your website may not function properly because of inadequate infrastructure.

User Journey You have designed your site to facilitate the flow of people to certain outcomes based on their needs. Several types of users may interact with your website in slightly various ways. For example: some may land on your ?Home? page and go directly the ?Products? page, while other visitors may check out the ?About us? page first. This flow of the visitors through the various paths is captured in an easy to understand process flow illustration called as the user journey