Activity

Everyone knows how frustrating it really is to wait for a website to load. In today?s world, users will likely switch to another similar site and take care of their needs at that site. From a business perspective, a website that’s experiencing uptime issues or has impaired performance causes financial damage. In the last few years, it has become more challenging to meet up the expectations of the internet users. They want an interactive site with great content, superior graphics plus some unique elements on web sites to possess a favorable impression. However, the addition of some unique elements especially could lead to the risk of something going wrong with the site or raise the page loading time. Having an otherwise good website that is attractive to users will not help if the site is slow, malfunctions or regularly experiences downtime. You need to keep track of few metrics to learn how your website is performingproperly. Just what you must monitor depends upon your organization. But, below are a few general indicators that each webmaster should track every once in awhile to measure the user experience of the site visitors.

Website Uptime This is the most elementary and significant section of any website performance monitoring, its purpose is to ensure your website is online and designed for users. When your website is down even for some minutes, it could affect your brand reputation, customer loyalty and sales. The longer the downtime and the more often your site experiences downtime, the more serious will be the negative consequences. In today?s business environment to compete you will need to achieve almost 100% uptime.

Time To First Byte (TTFB) After initiating a request to the webserver, the time to first byte (TTFB) represents the time taken to receive the first byte of information back from the webserver. This is used to gauge the responsiveness of the website. Additionally it is often used to check on if the website IT infrastructure has been designed properly. Page Load Time The page load time represents enough time taken to display all the content of a webpage. This metric is essential because even though the TTFB is satisfactory, a visitor to your site can only just interact if all the elements of your page are downloaded. For a non-technical person, this metric is what they consider because the speed or responsiveness of the website. An individual experience and speed of the website is determined by the speed of the page load time.

Web Traffic Traffic can be an important indicator of one’s online success. Unless there’s sufficient volume of visitors, the business enterprise objectives or the marketing goals can’t be met. It is also important to ensure that the web traffic is basically relevant to your site. Visitors who are not relevant are of no use to your website and achieving your targets.

This metric is also helpful to assess how many visitors your website can accommodate at a time. You may want to upgrade your servers every once in awhile to deal with increased traffic; otherwise your website may not function properly because of inadequate infrastructure.

User Journey You have designed your site to facilitate the flow of people to certain outcomes based on their needs. Various kinds of users may interact with your site in slightly various ways. For instance: some may land on your ?Home? page and go directly the ?Products? page, while other visitors may check out the ?About us? page first. This flow of the visitors through the many paths is captured in an clear to see process flow illustration called as the user journey